In truth, Fyddeye.com lives on my laptop in suspended animation as a zip file. I have no plans to revive it, because it was getting in my way. For months, I’d been considered a change in strategy for marketing my books. Fyddeye.com was intended to help me market the Fyddeye Guides (see links to the right), and it worked. But the site was growing stale, and I was stuck in the maritime history genre, which isn’t going to make anyone rich, let me tell you. So I decided to focus on my author persona as my “brand,” rather than Fyddeye itself. That’s the way most independent authors such as myself present their products.
I still have plans for Fyddeye. I’d like to publish a second edition of The Fyddeye Guide to America’s Maritime History, and the Fyddeye Guide to America’s Lighthouses. Maybe in 2014. But the Fyddeye brand will not have its own web presence. I’m already feeling that marketing my books under the “Joe Follansbee” brand will be easier and more flexible. And I can incorporate other projects, such as my science fiction.
What do you think about my strategy change?