Le Guin spoke many truths, but her speech left me cold. Was it envy? I wondered how one as intelligent and honest could so easily scold an industry which has brought her fame and riches. I find it hard to accept that a publisher took risks on her early work purely because it wanted to support art and not as an interesting, if head-scratching addition to its catalog that might earn a few dollars over the long term. It is genre fiction, after all.
Perhaps I was skeptical of her rant because it resembles so many other laments for a tight-knit, rapidly disappearing world, that of a select group of “serious” publishers and “serious” editors who work with “serious” writers. These tastemakers have had a stranglehold on literature for three hundred years. Having seen first-hand the disruptive power of digital technology while I was at RealNetworks in the 1990s, I understand how frightening and painful transformation can be. I wonder if the ancient Greek poets of the oral tradition castigated merchants in the agora for selling those awful printed versions of epic poems. People just aren’t hiring singers of oral art anymore! It’s those damned scribblers disrupting the market!
Below Le Guin’s analysis lies a hidden assumption: If a book is published by a major house, it must be good. A cursory examination of recent bestsellers shows this to be false. Critics and discerning readers found Fifty Shades of Grey to be laughably bad. My daughters warned me that the sequels to Twilight and Hunger Games were sub-par. The fifth book of the Game of Thrones series, A Dance With Dragons, was a sorry mess. The tastemakers aren’t always on target. In fact, they publish crap when they know it’s crap. Why? Pandering earns revenue that subsidizes the few brilliant writers, including Le Guin. Gotta love capitalism.
Le Guin calls herself a friend to self-published authors, even as she decries Amazon. This is naive at least, because if it weren’t for Amazon’s scale, which reduces the cost of production and provides access to a large market, self-publishing would’ve remained the realm of rich dilettantes. Let’s be honest: Amazon behaved like a bully in its recent dealings with Hachette. Despite its business practices (or because of them), the company, along with competitors, such as Smashwords and Lulu, is enabling a renaissance of written expression. It’s most recent project, Kindle Scout, is pushing aside the tastemakers by crowdsourcing publishing decisions, democratizing the filter process by offering readers a chance to weigh in on what is worthy of publication. Devolving decision-making to the masses always frightens the entrenched powers.
Amazon is in business to make a profit. Who knew? That’s been the case among booksellers since Gutenberg. If the German printer hadn’t made a profit with his bibles, he would’ve tossed his press onto the dung heap. Singling out Amazon (though I always agree that the powerful be held to account), strikes me as paranoiac. Amazon isn’t a demon; it’s showing signs of creaking under its own weight. In reality, the book universe is moving toward a new mix of traditionally published and independently published content distributed on a variety of platforms. The resurgence of the independent bookstore, once thought dead, is the best proof of this trend.
The printed book still sells strong as a teaching tool, keepsake, gift, or status symbol. The ebook is valued for its convenience and low price. Smart indie writers employ free-lance editors and cover designers. Readers ask for a voice in the publishing process, while trusting that some tastemakers have it right. Le Guin ought to revel in this emerging creative anarchy, instead of wishing all the people who don’t fit her worldview would go away.
Disclosure: My books have been published traditionally, on Amazon KDP, on Smashwords, and by CreateSpace, an Amazon subsidiary.